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Revenue Simulator

Model your customer acquisition economics with real-time projections

If you spend $1,000 on ads and get 10 customers, your CAC is $100. This includes all your marketing and sales costs divided by number of customers.
$500
$100 $2,000
The money customers pay you right away. Like a $500 setup fee, or a $2,000 website project. If you don't charge upfront, set this to $0.
$1,000
$0 $10,000
Money customers pay you every month. Like a $50/month hosting fee or $200/month retainer. If customers only pay once, set this to $0.
$50
$0 $500

Set to $0 if you don't have recurring revenue

On average, how many months do customers keep paying before they stop? If you charge monthly and customers stay 1 year, that's 12 months. For one-time projects, set to 1.
12
1 24

Capped at 24 months - your acquisition costs will change beyond this timeframe

What percent of your customers stop paying each month? If you have 100 customers and 5 cancel, that's 5% churn. Lower is better. One-time projects have 100% churn (they leave after 1 month).
5%
0% 20%

0% = customers never leave, 10% = lose 10 customers per 100 each month

How much money you'll spend per month on ads (Google, Facebook, etc.) and marketing. The simulator will show you how many customers this budget gets you.
$2,000
$500 $20,000
Total Value Per Customer
The total money one customer will pay you over time. A customer who pays $1,000 upfront + $50/month for 12 months has an LTV of $1,600. Higher is better.
$1,460
Cost to Get Customer
What you spent to get one customer. This is your monthly ad budget divided by how many customers you got. Lower is better.
$500
Value to Cost Ratio
For every $1 you spend getting a customer, how many dollars do they pay you? If LTV is $3,000 and CAC is $500, your ratio is 6:1. You want at least 3:1 to have a healthy business.
2.9:1
Profit Per Customer
How much money you make after paying to get the customer. If a customer pays you $2,000 total and it cost you $400 to get them, you profit $1,600. Higher is better.
$960
Payback Period (Months)
How many months until you make back what you spent getting the customer? If CAC is $300 and they pay $100/month, payback is 3 months. Faster payback = less cash needed to grow.
10
Max Affordable CAC
The most you should spend to get one customer (while keeping a healthy 3:1 ratio). If your LTV is $1,500, don't spend more than $500 per customer.
$487

Revenue Breakdown (24 Months)

Customer Lifetime Value Components

MonthNew CustomersTotal CustomersOne-Time SalesRecurring RevenueTotal RevenueAd SpendNet Profit
M144$4,000$200$4,200$2,000$2,180
M247$4,000$350$4,350$2,000$2,315
M3411$4,000$550$4,550$2,000$2,495
M4414$4,000$700$4,700$2,000$2,630
M5418$4,000$900$4,900$2,000$2,810
M6421$4,000$1,050$5,050$2,000$2,945
M7424$4,000$1,200$5,200$2,000$3,080
M8426$4,000$1,300$5,300$2,000$3,170
M9429$4,000$1,450$5,450$2,000$3,305
M10432$4,000$1,600$5,600$2,000$3,440
M11434$4,000$1,700$5,700$2,000$3,530
M12436$4,000$1,800$5,800$2,000$3,620
M13438$4,000$1,900$5,900$2,000$3,710
M14440$4,000$2,000$6,000$2,000$3,800
M15442$4,000$2,100$6,100$2,000$3,890
M16444$4,000$2,200$6,200$2,000$3,980
M17446$4,000$2,300$6,300$2,000$4,070
M18448$4,000$2,400$6,400$2,000$4,160
M19449$4,000$2,450$6,450$2,000$4,205
M20451$4,000$2,550$6,550$2,000$4,295
M21452$4,000$2,600$6,600$2,000$4,340
M22454$4,000$2,700$6,700$2,000$4,430
M23455$4,000$2,750$6,750$2,000$4,475
M24456$4,000$2,800$6,800$2,000$4,520