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uplevers.com Blog

Business Ops Meets Tech Chops

We have many years of experience building systems of all shapes and sizes. Here, we share some of what we've learned that we think can help you.

Intro Series: Part 1 - Overview

Intro Series: Part 1 - Overview

So you're a small or medium-sized business looking for a website. Let's cut through the noise and talk about what a business website actually needs to do.

Lead GenerationBusiness OperationsCustomer Acquisition
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Intro Series: Part 2 - Websites - Technical

Intro Series: Part 2 - Websites - Technical

We all know what a website is. Right? But if someone asked you to explain it, you might find yourself stumbling a bit. Let's cut through the noise and talk about what websites actually are and what matters for your business.

HTML/CSS/JSWebsite BuildersCMS
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Intro Series: Part 3 - Anatomy

Intro Series: Part 3 - Anatomy

Artistic expression is great. But do you know what's greater? Making a buck. Learn the fundamental components and pages that make business websites convert.

Website ComponentsPage StructureCTA Design
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Intro Series: Part 4 - Back to Tech

Intro Series: Part 4 - Back to Tech

Webpages talk to other systems — that's what makes them useful for business. Learn about API calls, integration tools, and what separates a website from a business system.

API IntegrationBusiness SystemsZapier
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Intro Series: Part 5 - The Virtuous Cycle

Intro Series: Part 5 - The Virtuous Cycle

Conversion math matters — your website is the fulcrum. Learn about lead magnets, analytics, and the feedback loop that turns advertising into sustainable business growth.

Conversion OptimizationLead MagnetsAnalytics
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Intro Series: Part 6 - Technically Speaking

Intro Series: Part 6 - Technically Speaking

Pixel tracking vs server-side tracking, UTM parameters, and why ad attribution matters for your business. Learn how to measure what's working and do more of it.

Ad TrackingUTM ParametersServer-side Tracking
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Intro Series: Part 7 - The Real Cost of DIY

Intro Series: Part 7 - The Real Cost of DIY

The lemonade stand parable, regenerative design, and what DIY actually costs. Honest breakdown of tools, time, and the hidden expenses nobody mentions.

DIY vs ProfessionalBusiness ToolsCost Analysis
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