
Intro Series: Part 1 - Overview
So you're a small or medium-sized business looking for a website. Let's cut through the noise and talk about what a business website actually needs to do.

We have many years of experience building systems of all shapes and sizes. Here, we share some of what we've learned that we think can help you.

So you're a small or medium-sized business looking for a website. Let's cut through the noise and talk about what a business website actually needs to do.

We all know what a website is. Right? But if someone asked you to explain it, you might find yourself stumbling a bit. Let's cut through the noise and talk about what websites actually are and what matters for your business.

Artistic expression is great. But do you know what's greater? Making a buck. Learn the fundamental components and pages that make business websites convert.

Webpages talk to other systems — that's what makes them useful for business. Learn about API calls, integration tools, and what separates a website from a business system.

Conversion math matters — your website is the fulcrum. Learn about lead magnets, analytics, and the feedback loop that turns advertising into sustainable business growth.

Pixel tracking vs server-side tracking, UTM parameters, and why ad attribution matters for your business. Learn how to measure what's working and do more of it.

The lemonade stand parable, regenerative design, and what DIY actually costs. Honest breakdown of tools, time, and the hidden expenses nobody mentions.

Take our 5-minute assessment to find out.