Ok, at a super high level, we've talked about the basics of a site. Now we're going to talk about "lead magnets," building them, and how wiring them into your system with advertisement feedback can make a BIG DIFFERENCE.
Conversion Math
Why are we your uplevers? Because we know where the fulcrum is: conversion. That means leads that turn into sales.
They say running ads and building a business is a numbers game. That's absolutely true.
So, if you could work the numbers by a percent or two at one key point, that would make a HUGE difference, right?
Well... that's what we do.
We move the fulcrum for your business to leverage advertisements. We do this by offering lead magnets, making your sites fucking awesome, and throwing everything we have at helping you succeed.
Because when you succeed, we succeed. We think the best way to make $1,000,000 is to help you make $10,000,000.
Head over to the homepage — scroll down and find the ad revenue calculator. See the numbers for yourself.
Why This Matters
This is why mega-corporations spend billions of dollars for a fraction of a percentage improvement on their websites.
And why we're your leverage to get up in the marketplace. We help you drive conversions.
The Website Flow
Ok, so, the website: What we do, you can trust us, here's all these satisfied customers, here's all these great projects, before and after shots, etc. Slide-over images are great for this.
Then we ask the customer to take a free assessment for immediate results. Here's where we request an email or phone or WhatsApp.
We collect their responses. We learn what they want. And we save that info in a leads database that's specific to your business. Your products. Your services.
Analytics
On top of that, we give you analytics. This means we show you the data around how your actual customers are using your site.
You can see when your traffic increases with ad spend. You can see how people click — or click past — the lead magnets we offer.
The Feedback Loop
By combining all of these, we give you the feedback you need to make your site a money-making lever.
Privacy and Ethics
We follow the rules. Cookie banners, privacy policies, data deletion — all of it.
Depending on the size and location of your business, you're probably exempt from a lot of the heavy regulations. But we build like you're not, because it's the right thing to do.
We keep your customer data separate. It's your system.
We earnestly don't buy or sell data. And we don't send email to people who didn't sign up.
Totally ethical, honest advertising and leads. Just like grandpa used to have.
The Virtuous Cycle
Once you advertise, you're going to get leads.
Some of those leads will turn into sales.
Once that happens, you'll have money that you can put back into advertising.
This is how businesses build up the cash they need to scale operations and serve customers better.
Advertise → Leads → Sales → Reinvest → Scale.
That's the cycle. That's how it works.
What's Coming
So we have the feedback loop. We have the business technique. How do we make this last mile happen?
Coming up next: Back to the tech side — pixels and attribution tracking, clients and servers.
Recap
- Conversion math matters — your website is the fulcrum
- Websites with lead magnets that gather data directly convert better
- We handle tracking this stuff and giving you the intel
- If you want, you can convert your earnings back into ads and scale your business
